Step 01: Content Gathering

The Drive-Home Interview.

No forms. No typing. Just talk.
Your digital assistant is ready to capture what makes your business you.

1 What this is

You're about to speak with the YourHQ Assistant — an AI interview tool trained to capture your business details and story for your website. This isn't a live call. It takes about 10–15 minutes.

2 Before you start

✓ Find a reasonably quiet spot (car with windows up is perfect).
✓ Don't overthink it — speak naturally, like you're telling a friend about your business.
✓ Tap the blue button in the bottom right corner to begin.

Privacy Notice: By starting, you consent to your voice being recorded and processed to generate website copy. We don't clone voices. We don't sell data.

Need help? Text us at 022 172 5793

Prefer to Type?

Fill this in at your own pace. All fields are optional — answer what you can and we'll cover the rest.

Written Intake Form

Discovery Questions

The more you fill in, the better your site.

Your Details

So we know who we're building for.

Your Name

Business Name

Your Email

Phone / Text Number

Email for Customer Enquiries (if different from above)

Where are you based?

Areas you cover

Do you travel to customers, or do they come to you?

Hours / Availability

Website address in mind? (or we'll find the best .co.nz for you)

Your Story

This is where we capture your voice. Write how you'd say it — not how you'd write it.

How long have you been doing this work?

Is it just you, or do you have a crew?

How did you end up doing this? What's your origin story?

What made you go out on your own instead of working for someone else?

What do you actually love about this work? What gets you out of bed?

Your Customers

Help us write copy that speaks directly to the people you want to attract.

Who's your ideal customer? If you could clone your favourite client, who would that be?

What's usually going on in their life when they come looking for you? What problem are they trying to solve?

What's the best compliment a customer has ever given you?

If a customer was telling a mate about you, what would you want them to say?

What You Do

Plain English, no jargon.

In plain English, what do you actually do? Pretend I know nothing about your industry.

What are your main services, products, or packages?

Is there one thing you're known for? Like "Oh, you need X? Go see [you]."

Any qualifications, licences, or certifications we should show off?

What makes you different from the next person doing the same thing?

Proud Moments

Stories make websites memorable. Take your time with these.

What's one of the jobs you've been most proud of?

What's one of the biggest learnings you've had as a business owner?

Is there a customer story that sticks with you?

Vibe & Visuals

Help us nail the look and feel.

If your business was a person, how would you describe their vibe?

Do you have a logo? (Send it to hello@yourhq.co.nz)

Brand colours (if you have them)

Any colours you definitely don't want?

Facebook page URL (if you have one)

Instagram handle (if you have one)

Do you have photos of your work? Or are we working with what's on your socials?

Pricing & Calls to Action

How you want visitors to engage with your site.

How do you want to handle pricing on the site?

When someone lands on your site, what's the main thing you want them to do?

Is there anything you want to make really obvious? (e.g. "Free quotes", "Same-day service")

Google & SEO

What people search for when they need someone like you.

When someone Googles what you do, what's the dream search phrase?

What are the top questions people always ask before booking you?

Any jobs you definitely DON'T want? (We can write the site to filter these out.)

Booking System & Content

Growth-specific features — let's get these sorted.

Do you already use a booking system? (e.g. Timely, Fresha, Calendly)

Would you like a blog or news section? (Tips, updates, before/afters)

Is there anything else you want the site to do for you?

All fields are optional — fill in what you can. We'll follow up on anything we need.