YourHQ. Permanent digital homes.
Founded in NZ · Clients Worldwide

For businesses (and people) too good to look average online.

You’ve been meaning to sort this.
This is where it gets handled.

From $1,800 NZD + GST · from $129/mo NZD ongoing

Perm­anent
Digital
Home
“While I was still figuring out Google Drive, Lian had already pulled images from our Facebook and had a draft site ready.”
— Reuben · Johnson & Sons · Builder
Lian Passmore, founder of YourHQ — Whangārei, New Zealand
Who You’re Working With

Every site is built
by me, personally.

I’m Lian. Founder, builder, and the person who’ll answer your texts.

I hold a Master of Technological Futures and built YourHQ from a genuine obsession with two things: storytelling and digital ownership. Every site I build is hand-coded by me, written in your voice, and looked after by me long after it goes live.

No handoffs. No junior staff. No templates with your name dropped in.

When you work with YourHQ, you’re working with the person who cares most about getting it right, because my name is on every single thing that goes out.

L

Based in Whangārei, Aotearoa.
Building for clients worldwide.

Two Kinds of Build

Business brand or personal brand,
same standard, different story.

Business Brand

The business exists
beyond you.

Clinic · Studio · Practice · Firm · Trade

Your site becomes the permanent, credible face of what you’ve built. Written in your voice, owned by you unconditionally.

"My business finally looks as good as the work we actually do."

Personal Brand

You are
the business.

Coach · Consultant · Speaker · Creator

Your site becomes a permanent record of who you are, what you believe, and the work that proves it. Impossible to mistake for anyone else.

"There’s finally one place on the internet that’s completely, specifically me."

Both are owned by you. Both are looked after by me.
Both become the place every digital path leads.

How I Work

I handle the thinking
before you realise
it’s needed.

You talk once.
Everything else is mine to figure out.

  • Your story captured, in your actual voice, not a brief.
  • Your content pulled from everything you’ve already built.
  • Your site written, built, and previewed, before you commit to a thing.
  • And then I stay. Hosting, updates, annual refresh. You just text me when something changes.

Not a template. Not AI copy dropped into a theme.
Not a project you manage.
Just handled.

The Fit

Is this for you?

This works best for people who are established, who have something real to represent and are ready to hand the whole thing over.

You’ve outgrown what you have.

What worked when you were starting out doesn’t represent where you are now. You’re more established, more clear, more credible, and it’s time your online presence caught up.

You’re tired of sounding like everyone else.

Generic is everywhere. You want something impossible to mistake for anyone but you.

You want it done without it becoming your project.

No months of briefing. No weekends writing copy. One conversation. I draw your story out and build while you get on with your work.

You want to own what you build.

Permanent. Portable. Yours unconditionally. Updated with a text. Refreshed every year.

The Honest Bit

And who
it isn’t.

Not for you if:

  • × You want to be involved in the build
  • × You’re looking for the cheapest option
  • × You want a template you can manage yourself
  • × You need a full e-commerce store, course platform, or custom app
  • × You haven’t decided yet and need convincing

No hard feelings. I’ll point you somewhere better.

How It Works

One conversation.
I handle everything else.

No copy to write. No designer to brief. No platform to learn.
Most clients are live within 1–2 weeks and spend less than 30 minutes on their end.

01

The Drive-Home Interview

You call whenever suits. Car, couch, between meetings. I capture everything I need to write your site in your actual voice.

02

I Write Your Copy

Turned around in your voice, reviewed by me. You see every section before I build a thing. One round of feedback.

03

The Content Raid

I go through your existing footprint: socials, Google, existing site, anywhere you show up. You send me nothing.

04

The Build

Hand-coded. Under a second to load. Mobile-first. Built for standard search and AI answers.

05

Preview

Private link. Love it, we go live. Don’t love it, full refund.

06

Go Live

Domain connected. Google notified. Your permanent address is set.

07

The Caretakers Take Over

Hosting, security, updates, annual refresh. I stay. That’s the whole model.

In Their Words

Real people. Real relief.

“Creating a website wasn’t something I was looking forward to — but the whole process was smooth, easy and stress-free. The outcome is clean, professional, and suits our business perfectly.”

— Brad

Carve Earthworks

“The process was stress-free, quick, foolproof and fun. The website is sleek and professional — I can’t believe how good it is.”

— Katie

Rumours On Rust · Café, Whangārei

“You helped me take that next step and build my dream — that was my barrier to market.”

— Nicolette

Ember & Ice · Wellness Studio

The Model

Not an agency.
Your digital caretakers.

Most agencies

Build it.
Invoice it.
Move on.

Three years later you’re paying to start again.

YourHQ
  • Y Build it. In your voice, from one conversation
  • Y Host it. Fast, secure, looked after
  • Y Update it. Just text me
  • Y Refresh it. Every year, included, no invoice

Your story keeps growing. Your digital home should too.

Pricing Snapshot

What this actually costs.

One build. One price. Care that scales with what your site does.

See full pricing →

The Build

Interview, copywriting, content raid, up to 8 pages hand-coded, socials embed, Google Business Profile, SEO and AI search optimised, domain, hosting.

One-Time Setup

$1,800

NZD + GST

Monthly Care

Hosting, security, on-demand updates, annual design refresh. Scales based on what your site does.

Ongoing Caretaker

from

$129/mo NZD

Risk-Free Guarantee

Love it or leave it.

You see the complete site before the subscription starts. Don’t love it? Full refund of your setup fee.

Forever Fresh

Built once.
Looked after forever.

Most websites go stale after three years. Then you pay $5,000+ to rebuild.

Not here. Every 12 months I refresh your design. Included. As you evolve, your digital home evolves with you.

Total rebuild fees with YourHQ:
$0. Ever.

BUILT ONCE · LOOKED AFTER FOREVER · BUILT ONCE · LOOKED AFTER FOREVER · BUILT ONCE · LOOKED AFTER FOREVER · BUILT ONCE · LOOKED AFTER FOREVER ·
The Final Step

Ready to
hand this over?

Your permanently owned corner of the internet,
written in your voice, looked after forever.