One Build. One Price.
Care That Scales With You.
This is what it costs.
This is what you get.
This is how I work.
One build.
Every client.
Same standard.
There's no starter tier. No features you pay extra to unlock. Every client gets the same build because anything less isn't worth putting my name on.
The Build
Your permanently owned digital home. Hand-coded, written in your voice, built to last.
Your Story, Captured
- Y Drive-Home Interview, on your terms
- Y Full copywriting in your voice
- Y Content raid (socials, Google, existing site)
- Y Copy review page, you approve every word
Your Site, Built Properly
- Y Up to 8 pages, hand-coded
- Y Blog and resources architecture
- Y Portfolio and case study layouts
- Y Media and press section
- Y Socials embed (Instagram, Facebook, Threads, X, LinkedIn)
- Y Stock photos if needed, or your existing photos AI-optimised
Your Foundation, Sorted
- Y Google Business Profile setup or optimisation
- Y Enquiry form direct to your inbox
- Y Basic email capture (CSV you own)
- Y SEO optimised, get found on Google
- Y AI search optimised, get found on ChatGPT, Perplexity, and other AI tools
- Y Domain, hosting, SSL, backups, security
Your Home, Kept Fresh
- Y Annual design refresh (Forever Fresh)
- Y On-demand updates forever, just text me
Not a template. Not a page builder.
Hand-coded. Under a second to load. Mobile-first. Built for standard search and AI-generated answers. Yours unconditionally from day one.
Power-Ups
Need Something Wired In?
The build is complete as it stands. Power-Ups are for when your site needs to talk to something else. A booking system, an email tool, Stripe. You only add what you actually need. Nothing is bundled in to inflate the price.
Bookings Embed
+ $100 NZDConnect your existing booking tool. Calendly, Timely, Acuity. Embedded and styled to match.
Email Platform + Lead Magnet
+ $250 NZDYour email platform connected. Welcome sequence, three emails. Lead magnet page built and wired.
Stripe.
Services or Digital Products
+ $350 NZD Deposits, session packs, PDFs, recordings. Up to 5 products.
Stripe.
Course Delivery
+ $600 NZD A structured course with modules. Checkout plus access delivery.
One-off Hour
+ $175 NZDBuy an hour of dev time when something bigger comes up. No commitment, no subscription. For quoted work that falls outside your tier's included time.
Content Autopilot
Your social posts become blog articles. Weekly approval queue. One email, one tap, published.
Bolts onto any tier
Concierge
Add Concierge to Sorted, Connected, or Building. You jump the queue and get more time on the clock.
- Y Priority queue position
- Y 24-hour turnaround on weekdays
- Y An extra 1.5 hours of dev time on top of your tier
Power-Ups are offered at build checkout. Existing clients can add them anytime, just text. They'll appear on your next invoice.
Not My Lane.
I'll Point You Somewhere Good.
If you need
Physical products, inventory, shipping
A Shopify developer
Full course platform + community
A Kajabi consultant
Paid community or membership platform
Circle or Mighty Networks
Newsletter as the primary product
Substack or Ghost
Google or Meta Ads management
A PPC specialist
SEO campaigns and link building
An SEO specialist
CRM and sales pipeline
A HubSpot partner
Custom web app or SaaS
A dev agency
I'd rather refer you well than take the job and do it badly.
Monthly Caretaker Fee
Monthly Care That Makes Sense.
This isn't a hosting fee. It's me knowing your site, watching it, updating it, and refreshing it every year.
The level scales with what your site is doing. A simple content site costs less to maintain than one processing payments. That's just honest pricing.
Sorted
Your site is your credibility anchor. Looked after, always current. You text when something changes.
- Y 30 minutes of included dev time per month
- Y Hosting, security & SSL, backups
- Y Annual design refresh
- Y On-demand updates
Connected
Your site is doing active work. Booking systems running, email list growing, more regular updates.
- Y 1 hour of included dev time per month
- Y Everything in Sorted
- Y Monitoring of third-party connections
Building
Your site is an active revenue channel. Adding products, running campaigns, pushing harder.
- Y 2 hours of included dev time per month
- Y Everything in Connected
- Y Payment flow monitoring
What "On-Demand Updates"
Actually Means.
Text me.
That's it.
- New service? Text me.
- Photo from a project? Text me.
- Hours changed? Text me.
- Media mention? Text me.
Included
- Y Text and content changes
- Y Photo swaps
- Y Service updates
- Y Hours and contact details
Quoted Separately
- + New pages
- + New integrations
- + Major restructures
Pause Policy
You can pause your subscription anytime. Hosting and security continue, your site stays live, and the annual refresh clock pauses. No penalty.
Cancel Policy
30 days notice. You own your domain, content, and design from day one. Full static export if you leave. Nothing held hostage. Ever.
The Guarantee
Love It or Leave It.
You see the complete site before the subscription starts. Not a mockup. Not a concept. The finished thing.
Love it. Your domain connects and you go live.
Don't love it. Full refund of your setup fee, minus Stripe processing (~3%) and domain costs.
I build the whole thing before you're committed. Because I'm that confident in what I make.
The Real Cost
Isn't the Setup Fee.
| DIY (Wix / Squarespace) | Traditional Agency | YourHQ | |
|---|---|---|---|
| Setup cost | $0 | $5,000–15,000 | $1,800 NZD + GST |
| Your time | 40–80 hours | 6–12 weeks of briefing | One conversation |
| Monthly | $30–50 | $0 (then pay per change) | $129–249 NZD |
| Updates | You do it yourself | Invoice per change | Just text me |
| Rebuild in 3 years | $0 (you do it again) | $5,000–15,000 | $0, refresh included |
| Sounds like you | Rarely | Sometimes | Always |
- DIY
- $0
- Agency
- $5,000–15,000
- YourHQ
- $1,800 NZD + GST
- DIY
- 40–80 hours
- Agency
- 6–12 weeks of briefing
- YourHQ
- One conversation
- DIY
- $30–50
- Agency
- $0 (then pay per change)
- YourHQ
- $129–249 NZD
- DIY
- You do it yourself
- Agency
- Invoice per change
- YourHQ
- Just text me
- DIY
- $0 (you do it again)
- Agency
- $5,000–15,000
- YourHQ
- $0, refresh included
- DIY
- Rarely
- Agency
- Sometimes
- YourHQ
- Always
Most agencies build a site, send an invoice, and move on. Three years later you're paying to start again. I stay.
Why Is There
a Monthly Fee?
Because a website isn't a product you buy once. It's infrastructure that needs to run, stay secure, stay current, and keep up with you as you grow.
The subscription means you never have to think about any of that. It's sorted.
The annual refresh means your site never goes stale. Every 12 months, new layout, new energy. Included. No rebuild invoice.
Tax note
Monthly fees are typically treated as operating expenses, deductible in the year you pay them. Your setup fee may be treated differently. Check with your accountant.
Pricing FAQ
What does this cost in total?
$1,800 NZD + GST setup. Monthly care from $129/mo NZD. Power-Ups added at build time if needed. You'll know the full cost before anything starts.
Is there a cheaper option?
A one-page digital business card is available by referral only. $1,590 NZD + GST, includes domain and 12 months hosting. Ask us. Most people who come to me need more than that.
What if I already have a website?
Most of my clients do. I start fresh, in your voice, to where you are now.
Can I add Power-Ups later?
Yes. Power-Ups can be added at build time or after launch. They're priced separately and don't automatically change your monthly tier. Your tier reflects how active your site is overall, though most clients move up a tier when their site starts doing more.
Is there priority support or a faster response?
By default, no tier gets answered faster than another. The tiers are about how much included dev time you have each month, not who gets replied to first. If you want priority, Concierge ($199/mo NZD) bolts onto any tier — Sorted, Connected, or Building — and gives you priority queue position, 24-hour weekday turnaround, and an extra 1.5 hours of dev time on top of your tier.
Can I cancel?
Yes, 30 days notice, month-to-month. Full static export when you leave.
Can I pause?
Yes. Hosting and security continue. Annual refresh clock pauses. No penalty.
Do you work with clients outside New Zealand?
Yes. Based in Aotearoa, working globally. Everything happens remotely.
What if I don't love the site?
Full refund of your setup fee, minus Stripe processing (~3%) and domain costs. Love it or leave it.
Ready to Own
Your Digital Home?
One conversation. Everything handled. Looked after forever.