Two Mates.
One Mission.
Friends first. Business partners second. Here to help you own your digital space.
Here's a stat that stuck: only 53% of small to medium businesses in New Zealand have a website.
Half. In 2025.
I kept thinking about it. I watched friends build up profiles on Instagram and Facebook — years of work, thousands of followers, their whole customer base — and then poof. Banned. Hacked. Algorithm changed. Everything gone.
All that work. All those contacts. Just... vanished.
"I'm also the kind of person who checks websites before I hire anyone. If I'm picking between two tradies and one's got a beautiful website? I go with that tradie. Every time. It's not rational — but it's real."
When I started learning to code for my Master's, I kept coming back to this question: How do I actually get these business owners online? Not another DIY tool they'll never finish. A system that does the hard part for them.
And honestly? I think about my dad.
He ran a small business — Maungi Tanks. He's not with us anymore. But I imagine what it would've been like to build him a website. To see his face when he saw himself on the internet for the first time.
He would have loved it. It would have made him proud.
That's why YourHQ exists.
For the tradies. The salon owners. The consultants. The small business people who are brilliant at what they do — but never got around to the website part.
I want to give them what I wish I could've given my dad.
Meet The Team
Lian
Founder & Lead Developer15 years helping people communicate better — building learning experiences, designing systems, translating complexity into clarity.
When I started building AI agents for my Master's, I accidentally taught myself to code. If I can build web apps... why not build websites?
Taking someone's story and translating it into digital form.
Nic
Business Development ManagerI'm Nic — your first point of contact.
I didn't just join YourHQ. I used YourHQ.
Lian asked that morning — I'd been wrestling with Wix. She asked me a few questions, went away, and built me a website that looked like my business.
Building a website was my barrier to market. Blocker gone. Now I'm here to help you do the same.
Friends First. Always.
Mates for over 12 years.
We've been each other's hype girls through every wild idea, every hard season.
Nic was the only person I asked.
Because we trust each other completely.
And that's what you get when you work with us:
Two people who genuinely care. Who want to see you thrive — not just sell you something.
The Best of Both Worlds
With Lian
Obsesses over getting your message right. Builds infrastructure that works while you sleep. Won't rest until your website sounds like you.
With Nic
Makes you feel heard. Answers questions without jargon.
We're not a faceless agency.
We're two Kiwis who believe you deserve to own your digital space.