Step 01: Content Gathering

The Drive-Home Interview.

No forms. No typing. Just talk.

Your digital assistant is ready to capture what makes your business you.

1 What this is

You're about to speak with the YourHQ Assistant - an AI interview tool trained to capture your business details and story for your website. This isn't a live call. It takes about 10–15 minutes.

2 Before you start

✓ Find a reasonably quiet spot (car with windows up is perfect).
✓ Don't overthink it - speak naturally, like you're telling a friend about your business.
✓ Tap the blue button in the bottom right corner to begin.

Privacy Notice: By starting, you consent to your voice being recorded and processed to generate website copy. We don't clone voices. We don't sell data.

Need help? Message us at 022 172 5793

Optional fallback

The conversation is the way.

Talking gives us the warmth, the rhythm, the actual you — and it's faster. The written form exists for people who genuinely can't talk right now (loud space, lost voice, late at night). If that's you, open it below.

Written intake form

I'd rather type it out

Open the form (only if you really need to).

All fields are optional — answer what you can and we'll cover the rest.

Welcome

Just so we know who we're building for.

Your Name

Business or Brand Name *required

How did you hear about YourHQ?

The Basics

Contact, location, domain, existing assets.

Best Email

Best Phone / Text Number

Email for Customer Enquiries (if different)

Where are you based?

Areas you cover

Do you travel to clients, do they come to you, or a bit of both?

Hours / Availability

Domain name? (or we'll find the best one for you)

Existing website? (even if it's old or half-finished, we'll raid it for content)

Social profiles (Facebook, Instagram, LinkedIn, TikTok, YouTube. Drop links or handles)

Logo? (send to hello@yourhq.co.nz)

Photos available?

The Business

What you do, who you serve, what makes you different.

In plain English: what do you actually do? (pretend we know nothing about your industry)

Main services, products, or packages?

One thing you're especially known for? ("Oh, you need X? Go see them.")

Qualifications, licences, or certifications worth showing?

Who's your ideal client? (if you could clone your favourite, who'd they be?)

Anyone this site is definitely NOT for?

What makes you different? Why pick you over a competitor?

What do you care about that maybe other people in your industry don't?

Your Story

The most important section. Write how you'd say it. Only share what you're comfortable putting online.

How did you end up doing this work?

What made you want to do this yourself rather than work for someone else?

A moment, or a person, that shaped why you do what you do?

What do you love about this work? What gets you out of bed?

When someone leaves after working with you, what do you want them to feel?

If your business had a deeper purpose beyond the work itself, what would it be?

What do you want people to know about you that they might not expect?

Brand & Voice

Helps us nail the look, feel, and tone.

Got brand guidelines or a style guide? (send to hello@yourhq.co.nz)

If your brand was a physical space (café, studio, shop, home) what would walking in feel like?

Three words that describe the vibe you want?

Brands, websites, or aesthetics you admire? (even outside your industry)

When someone lands on your site, what do you want them to feel?

How do you naturally talk to clients? (casual, professional, somewhere in between?)

If your brand was a person, how would you describe them?

Brand colours (if you have them)

Colours to avoid?

Online Presence & Content

Where you show up and what you create.

Which platform do you use most? Which feels most natural?

Podcast appearances, press mentions, speaking gigs, or media coverage?

Long-form posts, or short and punchy?

Want your social posts to automatically become blog articles? (Content Autopilot Power-Up)

Anything about your online presence you're embarrassed by or want to move away from?

What the Site Needs to Do

Goals, calls to action, and email capture.

When someone lands on your site, what's the ONE thing you most want them to do?

Questions you get asked all the time we should just answer on the site?

Do you want to capture email addresses through the site?

Email marketing platform? (ConvertKit, Mailchimp, etc. Leave blank if none)

Something you could offer in exchange for an email? (guide, checklist, free consult)

How do you want to handle pricing on the site?

Integrations

Only fill in what's relevant. Anything here may be a Power-Up. Lian will confirm scope and pricing.

Bookings system? (Calendly, Acuity, Timely...)

Take deposits or payments upfront from clients?

Want to take payments through the website?

Sell or plan to sell digital products? (guides, templates, recordings)

Have or plan a course or program?

Are you the face of the business, or is the business the brand, or both?

Do you speak, consult, run workshops, or appear on stages?

TEDx talk, keynote, podcast episode, or signature media moment to feature prominently?

Different kinds of clients who need different things from the site? (e.g. speakers vs coaching clients vs community)

Testimonials & Social Proof

The stuff that builds trust.

Best compliment a client has ever given you?

Written testimonials or reviews we can use? (Google, Facebook, DMs, emails)

Results or outcomes you're particularly proud of? (a project, a transformation, a number)

Logos, media mentions, or associations to show? ("As seen in", "Member of"...)

Wrap Up

Last few. Anything we haven't covered.

Anything else you want on the site? (seen something somewhere and thought "I want that")

Anything you've had on a website before that didn't work, or that you definitely don't want?

Anything about your business that's changing soon we should build in now?

On a scale of "keep it simple" to "give me everything", where are you sitting?

Only your business or brand name is required. Fill in whatever else you can. We'll follow up on anything we need.